Social Cognitive Theory in Mobile Banking Innovations
نویسندگان
چکیده
منابع مشابه
Social Cognitive Theory in Mobile Banking Innovations
This paper examines the behavior Australian youths have toward mobile banking. Social cognitive theory is the theoretical framework in which a conceptual model is empirically tested. The conceptual model includes five constructs (media, modeling, outcome expectancy, learning orientation and entrepreneurial orientation), which are proposed to influence an individual’s intention to adopt mobile b...
متن کاملMobile Banking Innovations and Entrepreneurial Adoption Decisions
This paper examines an individual’s entrepreneurial adoption decisions to use mobile banking for both business and social reasons. A conceptual model based on social cognitive theory is developed to explain an individual’s propensity to adopt mobile banking. The theoretical framework examines how advertising, experience, perceived risk, learning inclination, and entrepreneurial proclivity influ...
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Aims: Due to the development of the Internet, banks are rapidly moving towards providing an online banking platform for their customers. One of the most widely used aspects of such platforms is the use of mobile banking. The aim of the present study was to determine the factors affecting the acceptance of mobile banking based on Social Cognitive Theory by Bank Mellat customers in Bandar Abbas. ...
متن کاملSocial Cognitive Theory*
Circumstances that led to the development of the Theory: The SCT has its origins in the discipline of psychology, with its early foundation being laid by behavioral and social psychologists. The SLT evolved under the umbrella of behaviorism, which is a cluster of psychological theories intended to explain why people and animals behave the way that they do. Behaviorism, introduced by John Watson...
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and Creative Modeling Modeling is not simply a process of response mimicry as commonly believed. Modeled judgments and actions may differ in specific content but embody the same rule. For example, a model may deal with moral dilemmas that differ widely in the nature of the activity but apply the same moral standard to them. Modeled activities thus convey rules for generative and innovative beha...
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ژورنال
عنوان ژورنال: International Journal of E-Business Research
سال: 2011
ISSN: 1548-1131,1548-114X
DOI: 10.4018/jebr.2011010103